A new service by Amazon will allow people to go window shopping. Visitors are encouraged to use the arrow keys on their keyboards to navigate the site, which features products as vivid rectangles in a checkerboard-like configuration.

Right now, Windowshop includes music, books, video games and movies. You can zoom in on a product to see or hear related content, like a video clip of the movie “Kung Fu Panda” or an audio review of the book “The Widow Clicquot: The Story of a Champagne Empire and the Woman Who Ruled it.”

If you want to buy an item, you can click to jump to the products page on Amazons main site.

Eva Manolis, Amazons vice president in charge of the retail customer experience, said Windowshop was intended to feel immersive - something that is hard to do with online shopping, and particularly with Amazon.com, given its scale.

“We wanted to try some new and different things,” she said.

Beyond the stand-alone Windowshop site, Amazon is using Windowshops technology and aesthetics to showcase popular holiday toys and kid-friendly video games and DVDs on a section of the main Amazon site. Manolis said other types of products, such as shoes and apparel, could get featured in the Windowshop style as well.

Source: iades