Phone
With the global recession making companies hold back, big device launches were thin, and anyone wanting a flurry of new products using the Android operating system developed by Google Inc. will have to wait.
“They are very conscious about the market this year. All of them they are expecting a market slowdown so there is no point to launching high-end devices and drop it after a quarter or two,” said IDC market researcher Francisco Jeronimo.
Sony Ericsson announced its first full touch-screen phone with a 12 megapixel camera running Symbian Foundation S60 software – the first non-Nokia phone to launch with the platform. The phone, called the idou during the development stage, will be launched in the coming months with a commercial name and brought to market in the second half of this year.
Sony Ericsson also announced the W995, a new Walkman phone, as it seeks to enhance its brand and secure its position in the search for new revenue.
“Weve had a downturn in the economic confidence of consumers, and the mobile industry also has been hurt. In that atmosphere, Sony Ericsson is trying to find its way,” Lennard Hoornik, head of marketing, told a presentation Sunday.
The company was not yet prepared to announce any models with the Android operating system developed by Google, executive Steve Walker said.
Samsung also renewed its pledge to come out with an Android phone, but wasnt ready to preview a model.
The entire conference was less electrifying than in past years. Slightly fewer industry officials registered – 49,000, down from 55,000 last year – probably reflecting cost-cutting measures back at headquarters.
The only Android announcement came from the Chinese manufacturer Huawei Technologies Co. Ltd., which intends to release a “white label” – meaning it uses an operators brand name – Android phone later this year, but it wasnt yet saying with which operators and in which geographical regions.
Microsoft, on the other hand, got a big deal with LG to raise by tenfold the number of handsets that will carry Microsofts new operating system in 2009.
Though the handset market is softening, the mobile phone industry as a whole is more resilient to the economic downturn than most, and could be one of the stimuli to help the world recover, a panel of industry experts said at a gathering of industry officials that opened Monday.
That view seemed to get a boost by a new survey by the GSMA wireless industry association showing that consumers intend to dramatically ramp up their use of data services – those delivered by smart phones, and an important revenue source for telecoms operators – over the next two years.
“The mobile industry is one of the few sectors not asking for a bailout,” GSMA chairman Rob Conway. “In fact, it is in one of the best positions to weather the downturn.”
But Conway and other executives voiced concern that a lack of clarity in the regulatory environment and uncertainty about how new spectrum will be allocated around the world could hinder the wireless sector from making investments that could stimulate the greater economy.
Economist Jeffrey Sachs, who looks for economic solutions to help the worlds poor, said critical telecoms investment in the developing world – a catalyst to economic growth – was likely to continue even at a moment when foreign investment is plummeting in general.
“The technologies that are embodied by this sector, beyond mobile telephony and mobile broadband, are not only a source of profitable investment but a source of massive productivity gains and massive inclusion of different parts of the world that lead directly to their economic empowerment,” Sachs said. “This is true from the poorest villages in the world to the largest emerging market.”
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