Phone
The company said Wednesday that the Pixi will be available during the holiday season through Sprint Nextel Corp., currently the Pres exclusive wireless carrier.
Sunnyvale, Calif.-based Palm would not divulge the Pixis price tag, but confirmed it will be less than that of its big brother. Sprint dropped the Pres price by $50 to $150 on Wednesday, including two rebates and a two-year service contract.
“The combination of announcing a new device and changing the price on the Pre show were aggressively pursuing new customers to get them accessing the WebOS experience,” Katie Mitic, Palms senior vice president of product marketing, said in an interview Tuesday.
Contrary to a promotion reportedly advertised on its Web site Tuesday, Sprint is not offering customers a $100 credit to switch to the Pre from another carrier. Spokeswoman Michelle Leff said the Web site glitch was caused by an error in Sprints computer system.
The Pixis release will mark Palms second attempt in less than a year to use new software and streamlined designs to lure consumers in the still small but fast-growing smart phone market, which is dominated by Apple Inc.s iPhone and Research In Motion Ltd.s BlackBerry devices. According to market research firm NPD Group, smart phones made up 28 percent of consumer cell phone purchases in the second quarter, up 47 percent from the same period last year.
Palm hasnt disclosed the number of Pre smart phones sold. But its stock has more than quadrupled since the company unveiled the device Jan. 8 at the Consumer Electronics Show.
The Pixi also offers Sprint – which has been bleeding subscribers to other carriers – another opportunity to attract new customers and get current ones to “trade up” from regular cell phones. Despite the Pres availability, Overland Park, Kan.-based Sprint reported a net quarterly loss of 257,000 subscribers in the second quarter.
Like the Pre, the black, shiny Pixi will come with a touch-screen, full QWERTY keyboard and Palms latest operating system, WebOS. It will also have 8 gigabytes of built-in memory. But while the Pres keyboard slides out from the bottom of the device, the Pixis slightly smaller screen and keyboard both fit on the face of the candy bar-style handset.
The new smart phone is longer and slimmer than the Pre, and, at nearly 3.5 ounces, lighter. It trades the Pres center button for a tiny touch-sensitive bar that sits between the screen and keyboard. As on the Pre, the real estate between the screen and keyboard also will be touch-sensitive for navigating the device.
The Pixi will sport a 2-megapixel camera, instead of its siblings 3-megapixel version, and two small speakers rather than the Pres single large one.
Building on an already available WebOS feature, the Pixi will be able to gather users contacts from Yahoo and business-networking site LinkedIn. The Pixi will include standard smart phone features like Global Positioning System, video and music players and a Web browser, but it wont have Wi-Fi.
A dedicated Facebook application will be released with the Pixi, Palm said. It is not yet clear if it will come loaded on the phone or will be available through Palms online application store.