Internet
In a world where news still travels at a mail carriers pace, the farmers, preachers and mechanics responsible for filling The Budget threatened to go on strike if the 119-year-old Amish weekly went ahead with its plan to go online.
The writers, known as scribes, feared their plainspoken dispatches would become fodder for entertainment in the “English,” or non-Amish, world. The editors hastily rescinded the plan shortly after proposing it in 2006, and today, only local news briefs appear on The Budgets bare-bones Web site.
“My gosh, they spoke in volume,” said Keith Rathbun, publisher of The Budget, a newspaper mailed to nearly 20,000 subscribers across the U.S. and Canada. “Id be a fool to not pay attention to it.”
Far from impeding the newspapers success, shunning the Internet actually solidified its steadfast fan base.
As other newspapers increasingly shed staff and reduce the frequency of their print editions in the face of growing competition from the Internet, The Budget is plodding along comfortably in the recession.
Subscriptions, which cost $42 a year and account for most of the newspapers revenue, have dropped by just a few hundred in the past year. Advertisers – who are mostly Amish – are not fleeing to the Internet. And plans are in the works to add a couple of reporters to The Budgets editorial staff of about a dozen people.
Rathbuns most pressing concern isnt the threat of the Internet, but ensuring that his readers, scattered across remote stretches of farmland, get their newspapers on time.
“People call The Budget the Amish Internet,” Rathbun says. “Its non-electric, its on paper, but its the same thing.”
The Budget is the dominant means of communication among the Amish, a Christian denomination with about 227,000 members nationwide who shun cars for horse-drawn buggies and avoid hooking up to the electrical grid.
The local edition, mailed to about 10,000 Ohio subscribers, is a typical community newspaper produced by The Budgets own employees, and their local stories are all that appear online. Theres a page dedicated to church news and another to farming – there you get the going price for alfalfa and hay.
The national edition – and the source of its faithful following – is a patchwork of dispatches from scribes, which include both fresh-faced teenagers and bearded old men.
“Supper and singing were held at our house last night, so have been busy this morning getting dishes away and house in order,” says a writer from Sligo, Pa.
On white sheets of paper, or “tablets,” the scribes chronicle the fabric of their daily lives, generally writing them by hand and submitting them weekly by mail or fax.
The news isnt always upbeat. Theyll write about the child whose arm got caught in a threshing machine, and the family that was killed in a buggy accident. When a gunman shot and killed five Amish girls in Nickel Mines, Pa., in 2006, the scribes detailed the aftermath.
The Budget is published in Sugarcreek, an eastern Ohio town of dairy farmers and bricklayers at the heart of the nations largest Amish settlement. It was born in 1890 as a series of letters swapped among Amish families who had dispersed across the Midwest.
It is the oldest and largest among Amish publications, which include Die Botschaft, a rival weekly formed in the 1970s by people who believed The Budget was too liberal.
Inside The Budgets brown-shuttered office, tables are piled with handwritten letters and the computers look dusty. On Rathbuns desk is a beige box filled with contacts written on index cards and a clunky calculator that spits out receipt paper.