Yahoo
The company will make the announcement on Sept. 22 during the Advertising Week conference in New York, said the person, who asked to remain anonymous because the plans are confidential. The campaign will be one of the biggest in Yahoos history, the person said.
Chief Executive Officer Carol Bartz, who is coping with slumping online-ad demand, has redesigned Yahoos home page and forged a search-engine partnership with Microsoft Corp. Yahoo also is improving its e-mail and messaging products. Bartz said in July that Yahoo would step up marketing of its services in the second half of 2009.
The third quarter will have “an initial wave of incremental marketing spend, which will increase substantially,” Bartz said on a conference call at the time.
Kim Rubey, a spokeswoman for Sunnyvale, California-based Yahoo, declined to comment. The marketing campaign will have a budget of more than $100 million, the New York Times said today.
Yahoo ranked third in U.S. Internet visitors in August, according to Nielsen Co. in New York. Mountain View, California- based Google was first, followed by Redmond, Washington-based Microsoft.
Yahoo fell 11 cents to $17.39 at 4 p.m. New York time on the Nasdaq Stock Market. The shares have climbed 43 percent this year.