Verizon
Verizon Wireless is striking back at AT&T Inc., which challenged Verizons advertising with the National Advertising Division of the Council for Better Business Bureaus on July 1. AT&T said Verizons claims that it runs the best and most reliable third-generation wireless networks are false and unproven.
In filing with the U.S. District Court for the Southern District of New York, Verizon Wireless said AT&Ts challenge with the NAD “invented a new formula for calculating reliability and claims that by applying this newly concocted formula its 3G wireless network has superior reliability.”
Verizon Wireless, a joint venture of New York-based Verizon Communications Inc. and Vodafone Group PLC of the U.K., said speed and reliability are two distinct matters.
Michael Coe, a spokesman for Dallas-based AT&T, called Verizons claim that speed is not a relevant factor “preposterous.”
“Data network speed is an essential factor to consumers when it comes to data transmission on their wireless devices,” Coe said in a statement.
Verizon Wireless asked the court to declare its advertising claims are truthful, accurate and substantiated, and to award it costs and attorneys fees from AT&T.