A deal that will let users have copyrighted movies and material on their pages has been developed. MySpace generally tries to keep such clips off its social network along with other copyright-protected content that users post. The News Corp.-owned site removes clips at the request of the videos copyright owners. Google Inc.s YouTube has a similar policy, although Viacom is suing YouTube for allegedly profiting from clips of Viacom shows posted online.

Now MySpace will take a different approach with videos produced by partners it makes in its new ad deal.

Under this first partnership, MySpace users will be allowed to upload videos of MTV Networks shows. Technology from Auditude will detect and identify the clip, and overlay an ad on it. Revenue generated from the ads will be shared by MySpace, Auditude and the content copyright holders.

Auditudes chief executive, Adam Cahan, said the system will tag videos with a so-called “attribution overlay” – a semitransparent bar across the bottom of a video that give viewers information like the episodes original air date and a link to buy the episode.

One of these will appear for about 10 to 15 seconds near the start of a video, and be followed by an ad.

The overlays and ads are expected to start showing up on MySpace in the coming weeks, and MySpace and Auditude predicted that new ad formats and ad partners will soon follow.

But will users be bothered by having ads tacked to videos they post to their MySpace pages?

Jeff Berman, MySpaces president of marketing and sales, thinks people will prefer that to having copyright-protected content filtered out entirely.

Source: scflo