The move could be seen as laying the groundwork for an initial public offering, though the social network said Tuesday it had no plans to go public “at this time.”
The dual-class structure is what Google Inc.s founders, Larry Page and Sergey Brin, created to keep voting control over that company before it went public in 2004. Googles Class B shares, owned by Page, Brin, CEO Eric Schmidt and some directors, hold 10 times the voting power as its regular, Class A stock.
In a statement, Facebook Inc. said the company introduced the stock structure because its existing shareholders wanted to keep control when voting on issues it faces.
The company didnt say which executives and employees would get the shares with the higher voting power. The Wall Street Journal, citing unnamed sources, said Facebook was converting the shares of all its current stockholders into Class B shares that, like Googles, hold 10 times the voting power of Class A stock.
That would be a departure from Googles decision to keep such shares in the hands of a few top executives – something for which the search company has been criticized.
Dual-class structures arent limited to high-tech companies. The New York Times Co., among others, has one to give control to the Ochs-Sulzberger family even though its members own only one-fifth of the newspaper company.
Creating a class of shares with more voting power and keeping those shares in the hands of founders and employees can potentially allow a company to take more risks even at the expense of short-term investors, said Standard & Poors equity analyst Scott Kessler, who has followed Google since its IPO.
Both Google and Warren Buffetts Berkshire Hathaway Inc., another company with a dual-class stock structure, take a long-term view of their business and isnt always seen as friendly to investors, he added.
For example, neither company has ever split its stock: Googles shares closed Tuesday at $583.09, while Berkshires was at $102,700. A stock split makes a companys shares cheaper, opening them to more investors, even those who could simply looking to make a quick buck.
“They want to promote and preserve true long-term holders of the stock,” Kessler said.
Facebooks chief operating officer, Sheryl Sandberg, worked at Google when that company went public. Facebook, which is based in Palo Alto, Calif., has lured other employees from Google as well.
Facebook, which has more than 300 million users, has raised more than $600 million from investors since it was founded more than five years ago. Its most recent infusion came this spring from Russian Internet investor Digital Sky Technologies, which invested $200 million in exchange for a 2 percent stake in the company, valuing Facebook at $10 billion.
The company said recently that it was “cash-flow positive” in the second quarter, which means it brought in more money than it spent. While this doesnt necessarily mean that Facebook is profitable by the measures most companies use – taxes, debt payments and accounting charges can use up the remaining cash – it was an important milestone.