Baidu Ceo Draws Large Crowd In Googles Backyard


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About 600 students crammed into a lecture room to soak up the wisdom of Robin Li, who owns rare bragging rights over Google and its founders, Larry Page and Sergey Brin.

Li, 40, is the chief executive and founder of Baidu Inc., a nine-year-old company that dominates Internet search in China like Google dominates the market in just about every other major country in the world.

The impressive feat earned Li rock-star treatment at Stanford, the place where Page and Brin conceived Googles technology as graduate students before dropping out to start their now-famous company in 1998.

Li, a China native who got his graduate degree from the University of New York at Buffalo, seemed to relish the adulation he received at his rivals old stomping grounds.

“That part is sort of special,” Li said in a brief interview with The Associated Press after he spent a half hour posing for photos and passing out business cards to the hordes of mostly Asian students who flocked around him after his 50-minute presentation.

Li has become an entrepreneurial hero in China, and not only because his company eclipsed Google in that country. He also became a mogul after starting Baidu nine years ago with just $1.2 million in venture capital.

Baidus market value now stands at about $14 billion, and Lis stake in the Beijing-based company is worth more than $2 billion. Baidus American depository shares fell $1.34 Wednesday to close at $394.50 – a more than 14-fold increase from their August 2005 initial public offering price of $27.

Baidus meteoric rise from its IPO price also tops Google, whose stock closed $498.46 – nearly six times higher than its August 2004 at $85.

Google still dwarfs Baidu – pronounced “by-doo” – by most measures, including the ones most important to investors. For instance, Google brings in as much revenue in three days as Baidu does in three months. (In the most recent quarter ending in June, Baidu earned $56 million on revenue of $161 million while Google made $1.5 billion on revenue of $5.5 billion.)

But that didnt stop Li from boasting a bit during his give-and-take with the Stanford students. He pointed out that Baidus search engine processes more monthly search requests in China than Google does in the United States. And he said Baidu indexes far more of the Internets content in China than Google does, one the main reasons he thinks his company has built up an enviable lead in the worlds most populous country.

Li told the students Wednesday that Baidu controls a 76 percent share of the Chinas search market, but the research firm Analysts International pegs Baidus share at about 62 percent compared to 29 percent for Google.

No matter how the numbers are crunched, Li maintains no search engine understands what the Chinese want like his company does.

Neither Page nor Brin were anywhere to be found in Wednesdays crowd, but at least one Google engineer came out to check out the competition. Susan Lin, a Google search specialist manager for the China, Japan and Korea region, even waded through the crowd to meet Li after his talk.

“You have to stay in touch (with the competition) and understand what makes them tick,” Lin said shortly before she exchanged business cards with Li.

Not that Li shared any big secrets Wednesday. He told the crowd he doubts the recession is over, no matter what Federal Reserve Chairman Ben Bernanke and many CEOs think. “I still feel the economic situation is not better, but worse,” he said.

Although he didnt mention Yahoo Inc. by name, Li seemed to indirectly question the slumping Internet companys commitment to spend more than $100 million promoting its brand during the next 15 months.

“No matter how much money you spend, you cannot economically add traffic to your site,” Li said.

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